Tuesday Trivia: December 12

Test your Oklahoma knowledge and win prizes by answering our weekly Tuesday Trivia question. Every week, we’ll choose a winner from the correct respondents to receive a prize—from an Okie sticker to a subscription to Oklahoma Today and more.

Jewelry might be the gift that gives and gives, but in Oklahoma BC Clark Jewelers granted us all the gift of a lifetime with their Anniversary Sale jingle—every bit as prominent a holiday tune in state minds as “O Christmas Tree” or “Here Comes Santa Claus.” For many Okies, the holiday season hasn’t truly begun until they hear that timeless jingle once again on television or the radio.

It just seems right to stick with BC Clark for this week’s Tuesday Trivia. The prominent local jeweler first recorded the Christmas-themed song in 1961. The original run time was one minute but in 1977, when it was time to adapt the ad for TV, the song had to be shortened to thirty-five seconds and shortly after again to thirty seconds in order to fit the formatting required for commercials on a visual medium. In order to get to the thirty-second version we know and love today, one line had to be cut off the song.

What is the mysterious lost lyric of the BC Clark jingle that was cut from the song in 1977?