July 08, 2008
Advertise in a Historic Series of Centennial Collectors Issues
Join Oklahoma Today as we celebrate Oklahoma's first 100 years - and turn our eyes toward the state's promising future. The Official magazine of the Oklahoma Centennial, Oklahoma Today will profile the people who enriched our lives and give hope to our future. We'll recall the stories and events that shaped our destiny. And we'll provide a snapshot of who we are, where we've been, and where we're going.
For fifty years, Oklahoma Today has defined what it means to be an Oklahoman with award-winning articles and stunning photography. Now, in a landmark collectors series, Oklahoma Today will create a timeless historical record that will be treasured by generations of Oklahomans to come. don't miss this once-in-a-lifetime publishing opportunity.
Tell Your Story
Preserve your own place in the permanent record by advertising your Centennial message in this special collectors issue.
Frequency: Bi-Monthly
Cover Price: $4.95
Subscription: $24.95
Circulation Base: 38,500
Readership: 134,000+
IRMA* Magazine of the Year: 1991, 1993, 1994, 1996, 2005
IRMA Finalist for Magazine of the Year: 1995, 1997, 1999
SPJ** Magazine of the Year: 2001, 2002, 2006
2000 Katie Awards (Press Club of Dallas): Winner in three categories
1999 Editorial Excellence Awards: Winner, Regional
1998 Wilbur Awards: Winner, Local/Specialized Circulation
1998 Ozzie Awards: Silver, Air & Space issue design
* International Regional Magazine Association
**Society of Professional Journalists
The average Oklahoma Today reader is a 57-year-old, professionally employed, affluent, educated, home owner. He or she is a civically active member of the community and often holds important leadership positions in business, government, education, and the arts. Our readers feel a sense of ownership of Oklahoma Today. Advertisers are uniquely positioned to reach a statewide audience of active, engaged, and qualified decision-makers with disposable income.
Active
Our readers are active consumers and Oklahoma Today influences their buying and traveling decisions. In a recent survey, Oklahoma Today readers listed traveling as one of their favorite leisure activities. A sampling of their favored activities includes: dining out, shopping, traveling, visiting museums, art galleries, fairs, and festivals, and attending concerts, sporting events, and live theatre.
Engaged
Oklahoma Today readers place a premium value on the magazine. They do not like parting with their copies.
"Magazines have a longer shelf life than TV shows, affording the reader an
opportunity to look at the publication repeatedly, giving
the advertiser multiple chances to communicate his/her advertising message."
-FCB Media Research Report
Qualified
Oklahoma Today is a subscription-based publication. Readers believe in the quality of the magazine enough to pay for it year after year. Advertisers benefit because Oklahoma Today is a paid publication, delivering a highly qualified audience.
Demographic Information
The Numbers
Oklahoma Today has an audited, quantifiable rate base (USPS). Total readership* is determined by multiplying the average circulation by our estimated pass-along ratio of 3.5 readers per copy.
Circulation
Total Oklahoma Readership* 104,890
Run of Book
| Size | Dimensions | 1X | 3X | 6X |
| Spreads | 7" x 10" (Live Matter) each | $5,600 | $5,450 | $5,300 |
| Full Page | 7" x 10" (Live Matter) | $2,950 | $2,790 | $2,630 |
| Half Page Double Truck* | 7" x 4-7/8" (H) each | $3,050 | $2,995 | $2,935 |
| 2/3 Page | 4-5/8" x 10" | $2,150 | $2,075 | $1,195 |
| 1/2 Page | 7" x 4-7/8" (H) 4-5/8" x 7-3/8" (V) |
$1,595 | $1,545 | $1,495 |
| 1/3 Page | 4-5/8" x 4-7/8" (Sq) 2-1/8" x 10" (V) |
$1,125 | $1,085 | $1,045 |
| 1/6 Page | 4-5/8" x 2-3/8" (H) 2-1/8" x 4-7/8" (V) |
$595 | $550 | $515 |
| 1/6 Page (BW) | 4-5/8" x 2-3/8" (H) 2-1/8" x 4-7/8" (V) |
$505 | $495 | $480 |
*Black and white ads are sold on a space available basis.
Covers and Premium Pages
| Size | 1X | 3X | 6X |
| Inside Front Cover Spread* | $7,850 | $7,600 | $7,350 |
| Back Cover | $4,900 | $4,650 | $4,400 |
| Inside Back Cover | $3,900 | $3,750 | $3,500 |
| Inside Far Forward Spreads* | $6,900 | $6,750 | $6,500 |
| Opposite Table of Contents | $3,700 | $3,550 | $3,400 |
| Opposite Contributors | $3,650 | $3,500 | $3,350 |
| Opposite Editor's Letter | $3,650 | $3,500 | $3,350 |
| Letters to the Editor | $3,600 | $3,450 | $3,300 |
| Section Openers
(Travel, People, Culture, Food, Outside) |
$3,250 | $3,175 | $3,060 |
*Premium pages are located far front of book.
**Spreads and double-truck positions are sold on a space-available basis.
Special Sections
Community Co-ops, Oklahoma Gifts, Fairs, Festivals, and Events, Oklahoma City Metro, Tulsa Metro
Please contact your advertising representatives for more information on these special pages.
All published rates are gross rates. Agency commission: 15% to recognized advertising agencies submitting ads for clients. Commission does not apply to self-advertising entities.
Unless a recognized advertising agency, half of the space rate is due at time of space reservation. Invoices are rendered upon publication and payable within 30 days.
January 2006 Rate Card: Effective January 1, 2006
Publishing Calendar
| Issue | Space Closing | Materials Due | On Sale Date |
| November/December 2006 | August 18, 2006 | August 25, 2006 | November 1, 2006 |
| January/February 2007 | October 20, 2006 | October 27, 2006 | January 1, 2007 |
| March/April 2007 | January 4, 2007 | January 8, 2007 | March 1, 2007 |
| May/June 2007 | February 16, 2007 | February 23, 2007 | May 1, 2007 |
| July/August 2007 | May 4, 2007 | May 11, 2007 | July 1, 2007 |
| September/October 2007 | June 29, 2007 | July 6, 2007 | September 1, 2007 |
| November/December 2007 | August 31, 2007 | September 7, 2007 | November 1, 2007 |
Mechanical Specifications
Magazine Printing Method: Direct to plate/Web offset
Bindery: Saddle Stitch or Perfect Bound
Magazine Trim Size: 8" x 10 7/8"
Live Area: 7" x 10"
Bleed: 8 1/4" x 11 1/8"
Material Requirements
Oklahoma Today accepts only digital files. Files may be submitted in one of two ways: PDF or native files with fonts and support files. Files in Macintosh format preferred.
PDF File Requirements
Native File Requirements
Labeling Requirements
Issue Date, Advertiser, Agency, Contact,
Address, Content list
Corrections or Revisions
Any corrections or revisions made by Oklahoma
Today staff to submitted files will be
billed to advertiser.
Advertising Production Services
Oklahoma Today can build your ad for
you. Please contact your sales representative
for details.
Advertising materials are due to Oklahoma Today by
the posted deadline. The publisher
cannot accept responsibility for errors that occur in ads submitted after the
materials deadline.
For more information:
Contact advertising@oklahomatoday.com
